Dropscan
Dropscan aims to revolutionize the paperless office by turning the traditional letterbox on its head and providing intelligent digital documents to everyone. With innovative proprietary technology and high-security scanning facility, Dropscan is driving digitalization in companies, homes, and remote offices through an easy-to-use SaaS product.
2023
Scope
BRAND STRATEGY
BRAND NARRATIVE
VISUAL IDENTITY
USER INTERFACE DESIGN
ART DIRECTION
GRAPHIC DESIGN
MOTION DESIGN
Assignment
As part of the branding and corporate identity revision, I was invited to sharpen the brand’s tone of voice and refine its purpose, which translated into design elements that accurately reflect the company’s mission. Dropscan offers a fast, reliable, and secure SaaS product that maximizes flexibility and ease of use, making it a service at the intersection of automation and convenience.
Concept
The brand identity centers around the shape of a piece of paper and light, with a versatile and vibrant color palette that is used throughout the marketing website and customer-facing app. By balancing these elements with ample white space, the brand’s personality comes across as professional and modern.
