Design Practice

Branding + Communication

Research
Brand Positioning
Market and Target Group Analysis

Concept
Creative Concepts and Storytelling
Content Strategy
Tone of Voice
Brand Guidelines

Design

Concept
Wireframes + Prototypes
Corporate Identity & Corporate Design
Designsystems
Look & Feel

Execution
Web Design (UI/UX)
Print Design
Packaging
Photography and videography

Practice

Adobe Creative Suite
Figma & XD
HTML & CSS
Webflow
Copywriting
Translations (EN-DE)
Native English & German

Roles

Art Director
Graphic Designer
Web Designer
2D Motion Designer
UI / UX Designer
Photographer
Videographer
Film Editor
Sound Designer

Hi! I’m Alex.

I was born in Australia yet have enjoyed most of my teenage years in Europe. After dabbling in carpentry and sound engineering I eventually completed my A-levels in Hamburg. I then returned to Australia to study design at the School of Design / Swinburne University of Technology in Melbourne. Holding a Bachelor’s Degree in Communication Design in my hands, I was dragged back to Berlin by the vibrant culture, music and pursuit of a career as a designer. Here, I continue to practice multi-disciplinary design in collaboration with a network of creatives and industry experts.

Supporting projects with clear social, cultural and ecological relevance and making the world a more exciting and fairer place, is something I feel most passionate about.

My process is transparent, starting from brand strategy and extending to brand design and brand experience. I delve into intrinsic values and purposes, finding the precise positioning in the market. Taking a holistic approach, I meticulously work on every level and detail of the project, creating an overall cohesive design that enhances the company, service, or product.

Available for coffee and freelance work