Design Practice

Hi! I’m Alex.

I was born in Australia yet have enjoyed most of my teenage years in Europe. After dabbling in carpentry and sound engineering I eventually completed my A-levels in Hamburg. I then returned to Australia to study design at the School of Design / Swinburne University of Technology in Melbourne. Holding a Bachelor’s Degree in Communication Design in my hands, I was dragged back to Berlin by the vibrant culture, music and pursuit of a career as a designer. Here, I continue to practice multi-disciplinary design in collaboration with a network of creatives and industry experts.

Supporting projects with clear social, cultural and ecological relevance and making the world a more exciting and fairer place, is something I feel most passionate about.

My process is transparent, starting from brand strategy and extending to brand design and brand experience. I delve into intrinsic values and purposes, finding the precise positioning in the market. Taking a holistic approach, I meticulously work on every level and detail of the project, creating an overall cohesive design that enhances the company, service, or product.