Alex Plunkett – Art Director, Designer and Videographer
Freelance Designer and AD
I focus on the spectrum of creative design solutions for small to mid-sized businesses, NGOs and organisations with clear social, cultural and ecological relevance.
My experience includes developing the brand voice for small and globally recognised companies. Making sure that the tonality is on-brand in every visual element and every user flow, is essential to creating a cohesive and lasting impression with the audience.
The very foundation of my work is a holistic understanding of the company’s mission and vision for the future. I offer integrative and collaborative consultation for a wide array of design and business questions, aided by a network of industry experts.
- Market research and evaluation
- Competitor analysis
- Target-group identification
- Product analysis
- Communication strategy
- Brand personality
- Strategic planning
- Brand segmentation
- Project management
- Project coordination
I place huge importance on the uniqueness and usability of digital products in order to create an excellent user experience. From sitemap, walk-throughs and user-journeys to website, app or VR-game, I can support in the conceptual phase of complex projects and develop entire projects using common frameworks like WordPress.
My experience covers the conception and production of short-films, animations, voice-overs, music and sound designs as well as meeting a range of educational, cultural, social and marketing needs. Communication on fixed timelines is vital to creating emotional and engaging interactions.
Whether it’s a brochure, flyer, booklet or poster, my goal is to find the most suitable print products for your communication needs. Selecting special, high quality materials and sustainable production methods – while keeping your communication on point – is something I feel very passionate about. My experience also encompasses the conception and coordination of exhibits as well as the development of identities for festivals and small events.
I was born in Australia yet have enjoyed most of my teenage years in Europe. After dabbling in carpentry and sound engineering I eventually completed my A-levels in Hamburg. I then returned to Australia to study design at the School of Design / Swinburne University of Technology in Melbourne. Eventually, I was dragged back to Berlin by the vibrant culture, music and pursuit of a career as a designer. Here, I continue to practice multi-disciplinary design in collaboration with a network of creatives and industry experts.
Supporting projects with clear social, cultural and ecological relevance and making the world a more exciting and fairer place, is something I feel most passionate about.
2020–current, Design Lead at Dropscan GmbH
2019–current, Freelance Art Director and Designer, Berlin
2014–2019, Designer at mc-quadrat, Berlin
2014, BA Communication Design,
Swinburne University of Technology, Melbourne, Australia
Specialised areas of study:
+ Design Management
+ Branding and Advertising Strategy
2005–2010, Musician and Sound Engineer, Hamburg, Germany
ARD – German Broadcasting Network
Berlin à la Carte
Conscious Madness – Arts & Music Festival
MISSIONARY impact-driven innovation studio
Moccu – Digitalagentur
Open Government Partnership
talk2move Fundraising GmbH
branding + identity
design management + innovation
product + interface design
photography + retouching
motion graphics + animation
videography + editing
sound design + music production
typesetting + prepress
screen design, WordPress, CSS and HTML
fluent in English + German